A strong performance in key markets saw Beam Suntory’s net sales increase by 13% year-on-year in the first half of 2022, a 25% increase on the pre-pandemic period in 2019.
Beam Suntory has named Robbie Millar as managing director of the Scotch & Irish Brand House, overseeing a brand portfolio that includes Laphroaig, Bowmore, Auchentoshan and Kilbeggan.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
